Getting to Know: Rebecca Roberts,

Posted: 10/23/2019
Category: Member Spotlight

After working in non-profit fundraising and event planning in San Francisco and New York City, Rebecca received a Master of Science in Urban Policy Analysis and Management from The New School- Milano School of International Affairs. At the beginning of 2019, she joined the team to work as the Employer Programs Representative. is San Mateo County’s Transportation Demand Management Agency that works diligently to lower the number of single occupancy vehicles going to, through or from San Mateo County.


What brought you to TDM?

I’ve been a bicycle rider and advocate since my teens and, once I began living and working in urban areas, I was inspired to focus on alternative commutes like riding my bike to work. Much of my graduate school focus was on economic development for cities and counties, especially around corporate sustainability and social responsibility. When I saw an opening at, I enthusiastically knew that this position would combine my knowledge of city planning with my passion of sustainability and I knew my experience of working with government agencies would be a perfect fit. I’m currently enrolled in the Women Transportation Seminar (WTS) Women’s Leadership Program and an active Young Professionals in Transportation (YPT) member.


Why did you get involved in ACT?

I knew I wanted to dive right into the TDM world so I immediately began researching and talking to co-workers about how I could immerse myself in all things TDM. I soon joined ACT and Young Professionals in Transportation and WTS. I feel welcomed from the community of ACT Northern California Region and I’m looking forward to networking with other TDM professionals to gain insights on TDM innovations and learning about success stories for employer outreach.


Within your work, what do you see as the future opportunities/challenges for TDM?

I think employers have a huge opportunity to help change the behavior of their employees’ commutes. I believe that car ownership and ridership in the future will decrease if companies begin charging their employees for parking and incentivizing alternative commuting by offering spectacular commuter benefits. I believe that climate change is at the forefront of people’s minds, so I optimistically foresee commuters and employers placing higher values in alternative commutes. Cities are growing, so I see a challenge for regional transit infrastructure improvements and climate resiliency as a priority for anyone who works in the TDM world.

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