Edenred is the global leader in payment solutions for the working world, whose solutions are making companies more efficient and improving employees’ quality of life all over the world.In the USA they are a leader in Urban Mobility offering transit solutions to ~20,000 companies who employ over 10 million employees, including many Fortune 100 and Fortune 500 companies. It also maintains partnerships with over 50 national third-party administrators, more than 350 transit agencies, hundreds of bike shops, and over 5,000 parking locations.
What are you and your organization seeking to achieve?
Our goal is to help our corporate and government clients positively impact company culture and help retain top talent to become attractive employers, and, we want to help our employee users to improve their purchase power, using simple and efficient solutions.
We work hard to make the world a better place, by providing solutions that support the reduction of traffic congestion, improve the environment, and increase quality of life of employees and stakeholders.
How did you get to where you are today?
I started as an IT engineer, became a strategic management consultant and from there to executive positions. I had the opportunity to live and work in many different countries such as Japan, Germany, Brazil and the UK, learning different cultures (and languages) has helped me develop my career in large multinational companies, such as Mitsubishi Corporation, Indra, Roland Berger and now Edenred.
How have you seen the TDM industry change?
The New York metro area is the first region in the country where more than half of commuters do not use a private vehicle to commute to work, other large metropolitan areas are moving towards the same direction. In the past few years we have seen “improving mobility, reducing congestion, and lowering vehicle emissions” become a major policy issue for large cities, as they explore ways to reduce dependence on single-occupancy vehicles and encourage smarter, more efficient transportation options. Shifting priority away from driving alone is here to stay.
Where do you see the industry going in the next 10 years?
The increasing demand for alternative modes of transportation, combined in some cases with an overstressed infrastructure, creates complex challenges for cities. Many metropolitan areas are evaluating/implementing congestion pricing to reduce the number of vehicles on roads and to create new sources of funding to public transit; they are also passing commuter benefits ordinances to stimulate and facilitate the use of public transit. Private companies are exploring alternative transportation options such as carpooling, vanpooling, ridesharing, and cycling and very soon shared autonomous vehicles. Transit Demand Management will become more important than ever for cities to manage this evolving and complex transportation scenario.
What keeps you motivated?
Seeing my teams motivated and clients happy and, whenever possible doing work that creates value to society.
What has been the most fulfilling moment in your career?
It is hard to pick one specific moment. I’d say in general the opportunity to live and work in several countries around the world, having the chance to learn local cultures, values, languages.
What is a great piece of advice you have received? Have you put it to use?
“The world changes fast.The market changes faster”. We have seen great companies like Tower Records, Toys "R" Us, Blockbuster go bankrupt because they didn’t adapt fast enough to change. I always try placing “innovation” at the core of companies I work for, that’s how they can remain competitive and keep employees motivated.
Any additional thoughts to share?
I’d like to congratulate ACT’s work as a leader advocate for transit demand management. Cities need associations like ACT more than ever to implement efficient multimodal transportation systems.