Executive Spotlight: Ryan Croft, TransitScreen

Posted: 02/27/2020
Category: Member Spotlight

TransitScreen is a commute management solution with a suite of solutions designed to change the employee experience of getting to and from the office. Our content gives your employees all the information they need to make a decision about their commute, whether it’s during the onboarding process or in the day-to-day at the office. We provide real-time data on public and private transit options, from subway and bus to bikeshare, scootershare, and employer-provided shuttles.

What are you and your organization seeking to achieve?

We want to change the commute experience, from start to finish. We simply have to reduce the number of single-occupancy vehicle trips, which is the overwhelmingly most common type of commute in the United States. Because of this, employers have become responsible for lowering the drive-alone rate while nearly 23% of people have left a job due to a bad commute. It doesn’t have to be this way, and through providing information and support to employees, leaving their cars at home becomes far more doable.

How did you get to where you are today?

TransitScreen began with our core product, the physical screens you see in lobbies in apartments across the country. We worked primarily with multifamily and commercial real estate, as well as city governments. As time went on, we began to realize that the problem was bigger than that — yes, it’s important to help people with their commutes on the way to work, but what about once they get there? What about the in-between times? Now, we’ve found our fit in the corporate workplace to help employers solve huge problems.

How have you seen the TDM industry change?

Hugely. So many cities are catching up to where Seattle and Cambridge were years ago. It has now become standard practice to have some sort of transportation demand management policy in place, to the point where sustainable practices are required rather than just suggested. And now, it goes across all aspects of the process — developers, property managers, employers, cities. That’s how we’ll get this change done.

Where do you see the industry going in the next 10 years?

In the next 10 years, I feel confident that every city and state will have a TDM policy in place — as will employers. Commuter benefits will no longer be a nice-to-have, but a must-have, for any employer hoping to stay competitive for talent. The increase in private micromobility options will make this easier, while more traditional options like carpool and vanpool will also be transformed by private companies. It all adds up to fewer cars on the road.

What brought you to ACT?

What has been the most memorable part of your involvement in ACT? I first attended an ACT event several years ago and have been keeping up with it ever since. More recently, I took a more active role by serving on the board, which was an amazing experience. To be able to learn from experienced industry leaders, as someone who is relatively new to the space, has been invaluable. Especially as corporate TDM policy has been evolving, I have loved being able to hear directly from people handling transportation at leading companies.

What keeps you motivated?

Thinking about the global impact TransitScreen can have really keeps me motivated. We’re an extremely mission-driven company, so the focus in our headquarters is often in this context. Not a single one of our employees drives to work — we all take public transportation, walk, or bike into the office. Remembering what we’re all trying to achieve keeps us focused.

What has been the most fulfilling moment in your career?

Probably the most fulfilling moment so far has been seeing a gigantic TransitScreen on the side of the new Chase Center in San Francisco. The Golden State Warriors were such a pleasure to work with — they really understand the importance of public transit and the indelible effect parking and transportation has on the guest experience. Knowing how many people use our content to get home from the arena is amazing to think about.

What is a great piece of advice you have received? Have you put it to use?

My dad always told me that if you love what you do, you’ll never work a day in your life. I have absolutely put that to use. It’s important to find your passion — for me, it was travel. I used my experience with transit systems across the world to realize how big of a pain point commuting or getting around can be, which is what brought me to co-found TransitScreen.

Any additional thoughts to share?

Just a prediction — by 2025, all Fortune 1000 companies will have implemented a serious employee commute program. Some of the smartest, most strategic companies in the world have already started to do this, but it will only continue to grow. We can’t wait to help them get there.

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