Beeline Mobility is a boutique commuter solutions provider offering uniquely designed consulting, program management, and shuttle services that are well-planned and completely tailored for our clients. With 25 years of shuttle operations experience and proven success designing, implementing, and managing holistic commuter programs, Beeline is a trusted partner that delivers measurable and meaningful results for its clients across the United States. Beeline Mobility’s mission is to “Reimagine the daily commute to help our clients increase their return on investment, improve their employees’ quality of life, and protect the environment that we all share.”
What are you and your organization seeking to achieve?
Our team’s goal is to make the design, implementation, and ongoing management of commuter programs for organizations more achievable. Not all organizations have the internal staff, resources, or subject matter expertise required to administer a commute program that achieves organizational priorities and increases return on investments while limiting wasted spend. Beeline is hyper-focused on providing the resources needed for any organization to achieve what was once out of reach.
How did you get to where you are today?
Originally from Southern California, I used to commute to work by driving alone (roughly 2 hours each way) until one day when I knew it had to stop. I decided to re-evaluate my career and dedicate my life to working in the TDM field to combat the adverse effects that single occupancy driving has on our personal lives, communities, and environment. While working at Chariot, a Ford Motors company, I designed and launched award winning first/last mile shuttle services and managed large shuttle programs for Fortune 500 companies. Today, I am super proud of my team’s efforts to positively influence commute behavior in a way that meets the goals of Beeline’s clients while making the world a better place for all including low-income, underserved, and minority communities that are or will be effected by climate change.
How have you seen the TDM industry change?
Public and private partnerships are really hitting their stride. While Beeline Mobility works with corporations and employers, we are also actively involved with solving regional transit challenges across the country. The innovative collaboration and data-sharing between transit agencies and private companies gives our team faith that by burning the candle from both ends our cities will continue to see a further reduction in drive alone rates and a re-established confidence in public transit following our collective recovery from the pandemic.
Where do you see the industry going in the next 10 years?
The private sector is currently disrupting the industry with a variety of new technologies and mobility models. And, transit agencies are exploring how to implement these technologies in a way that increases service levels and provides better access to underserved areas or communities. Over the next 10 years we will witness a transition away from piloted mobility projects and a transition towards a more unified and broadly expanded strategy that is scalable and manageable on a large scale.
What brought you to ACT? What has been the most memorable part of your involvement in ACT?
Beeline was referred to ACT by our friends at Commutifi. By far the most memorable part of our involvement in ACT has been contributing to the advancement of important TDM initiatives alongside close partners, clients, and sustainability-minded professionals.
What keeps you motivated?
I am passionate about protecting the environment and reducing the adverse impact that single-occupancy-commuting has on our planet. My team is also passionate about alleviating the ongoing stress felt by those who drive themselves to and from work. We believe that working with enterprise corporations, strategic partners, and regional stakeholders is the strongest approach to change commuter behavior for the betterment of individuals and the nature that we cherish.
What has been the most fulfilling moment in your career?
While at Chariot, I had the opportunity to be assigned as Shuttle Program Manager for a strategic client. This client's shuttle program had a variety of challenges needing support. For example, I knew that our team could provide their transportation leaders with a live dashboard that would enable "real-time data-driven decision making". Say that 10 times fast. Anyway, I rallied internally to get the dashboard built and we delivered it to the client a month or two later.
During this role, I worked mainly with the on-site Program Managers who administered the holistic program to employees but I also met with their transportation leaders to discuss potential program enhancements. To be clear, you wouldn't have found me at many more than a couple of strategic planning meetings. My role was solely focused on perfecting the shuttle program. To me, that meant working with the client's team on the front lines at the worksite. It also meant having a strong presence at Chariot's shuttle yard ensuring that driver hiring, training, accountability, performance data collection were not being overlooked.
I'm grateful for Chariot, the client, and for the experience because it developed my expertise in planning, implementing, and managing world-class shuttle programs. While it may not be my most quantifiable or impressive accomplishment it is still most certainly my most fulfilling because it's what got me rooted in TDM.
What is a great piece of advice you have received? Have you put it to use?
“Whatever your mind can conceive and believe, it can achieve.” – Napoleon Hill
Yes, I’ve had to play “catch up” to many folks in the TDM field that are equipped with an Urban Planning degree or a wealth of experience that I did not have when I started. But when I started Beeline Mobility in partnership with our President, Michael Rogers, I was passionate about the idea, I believed in myself that I would learn what needed to be learned, and that I would achieve what I wanted to achieve. And, today, I feel confident about standing alongside my peers.
Any additional thoughts to share?
Beeline Mobility moves fast. We are agile. We are innovative. We think outside of the box. But, most of all, we are genuinely good people that enjoy doing work with other good people. I encourage any and all to reach out and get acquainted with us because we believe that we can make a greater impact when we work together towards a healthier, greener, and less congested world.