Executive Spotlight: Craig Nestler, Zeelo


Posted: 09/24/2020
Category: Member Spotlight


Zeelo is a safe and smart commuting solution for companies. Our software helps solve recruitment/retention issues and parking lot congestion by designing flexible routes for employees to get to and from work. Employees have access to web and mobile booking apps and companies have more control over their employees' commutes, which is increasingly important in this COVID era.

What are you and your organization seeking to achieve?
Ultimately, we want to see less cars on the road to reduce our carbon footprint, and currently want to mitigate the resurgence of cars during this period of time. We aim to provide a flexible and convenient service, while creating a win-win with local operator partners.

How did you get to where you are today?
We started about four years ago in the UK, and have worked diligently to call Amazon, XPO Logistics, Ocado, and other large organizations clients today. We let our software and service speak for itself!

How have you seen the TDM industry change?
There has been an ever-increasing awareness of the negative environmental impact of single-occupancy-vehicles (SOV) and negative effects from daily traffic congestion in the past decades, which have been the driving force in the realization that SOV cannot be the only answer.

If once the driving force was external - caused by energy crises and then with prices dropping returning to “old normal” - now the industry is changing for internal, more long-termed reasons, arising from the public itself.

This new need is matched by advancements in technology, which allow TDM professionals to answer different needs with targeted travel options, increasingly matching demand with supply.

These trends will accelerate as we move forward, even if temporarily halted by fear of COVID-19, and TDM professionals have to be ready to provide smarter transportation options now and after COVID is relaxed.

Where do you see the industry going in the next 10 years?
As technology provides us with better solutions - from MaaS applications through shared services to active travel; and with urban planning increasingly taking sustainable travel into consideration – TDM professionals will have better, more precise, better segmented - smart transportation tools to work with.

I believe TDM professionals will find themselves more and more as field generals, applying specific targeted solutions at different types of transportation users; answering different needs at different times with the right solutions, enabling the transition from SOV to shared transportation modes.

What brought you to ACT? What has been the most memorable part of your involvement in ACT?
During this time, getting employees to and from work safely has been top of mind for businesses, and dedicated commute services are providing that comfort and safety. As we grow our U.S. presence, we want to be active in sharing our perspective on this and learn more about how we can be helpful.

What keeps you motivated?
What keeps me motivated is the world that I want to see - less reliance on cars, more sustainable mass transport and minimal traffic! Transportation should not be a barrier for anyone.

What has been the most fulfilling moment in your career?
At my previous company, Skedaddle, our platform enabled more than 11,000 people to attend the 2017 Women's March on DC from nine states. It was amazing to see all of the empowered and happy riders in DC getting a chance to be a part of an important moment in our country's history.

What is a great piece of advice you have received? Have you put it to use?
Take even the most mundane of a project and turn it into a challenge for yourself - make it fun.

This is advice that I constantly put to use for projects big and small. It reinforces the behavior to keep pushing the envelope and have fun doing it!



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