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Getting to Know: John O'Keeffe, Ridefinders


Posted: 08/26/2021
Category: Member Spotlight


I am a Richmond native and a graduate of Averett University with a bachelor’s degree in business administration.  I recently completed the two-year Commuter Choice Certificate offered through the Center for Urban Transportation Research at the University of South Florida. I have worked in the nonprofit sector for 12 years most recently with RideFinders in Richmond, Virginia as an Account Executive. For more than six years, I have been committed to promoting TDM programs and services through community and employer outreach while serving on multiple committees within the Richmond Regional Planning Organization and working on various GRTC Transit System projects.

What brought you to TDM/how did you get involved in the field?

RideFinders provided me with the opportunity to use my previous networking contacts and expertise in outreach within the local community and business organizations to assist RideFinders in engaging with new employer contacts. Through strategic outreach, I can educate new contacts about our services such as vanpool formation, carpool matching, the Emergency Ride Home Program, Commuter Choice programs, density plot analysis, and employee surveys to help employers make informed mobility decisions and provide active participation in the delivery of programs to those employers and their employees.

Why did you get involved in ACT? What has been the most memorable moment of your experience in ACT?

RideFinders has been a long-time member of ACT, and I joined when I was hired. I had the great opportunity to attend my first ACT International Conference in Portland, Oregon. One of the most memorable things has been the opportunity to network during in-person meetings as well as virtual discussions with other TDM professionals to learn their best practices in program development and delivery. I enjoy everything ACT offers its members especially the vanpool council meetings, the local chapter meetings and the virtual discussions on different COVID related topics during the pandemic which were very informative.

Within your work, what do you see as the future opportunities/challenges for TDM?

Now that we are in COVID pandemic recovery, I think the TDM industry will see changes that may be long lasting. One thing we’ll continue to see is the hybrid work schedule for many employees. The hybrid schedule will offer some challenges to vanpooling going forward where you may have a vanpool with more riders registered vs. those riding the van every day. Some other challenges we may face is new riders having concerns joining vans as well as trying to fill vanpool seats with the hybrid schedule, but I know as an industry we will persevere.





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