June Webinar Recap: How to Deliver Your Own Personalized Travel Planning Project to Change Behavior
Category: General News
Personalized travel planning (PTP) is a commonly employed form of community-based social marketing originating in the United Kingdom. This approach involves door-to-door outreach using a Motivational Interview to understand a participant’s current travel experience and any barriers or frustrations they encounter with their current mode or alternatives. Building on successful implementation of over 40 PTP projects in the UK, Steer implemented a pilot, Travel Encinitas, in the US context in 2014. We have now delivered a range of projects for clients on the west coast of the US, including transit agencies, regional and local government. Each project had different goals, resources and incentives available to support change, and were targeted across various communities with differing levels of access to alternatives. This webinar is targeted at agencies interested in using PTP to support their efforts to change travel behavior, whether that be reducing SOV trips, or increasing bus or bike trips. The session will take the audience through what PTP is, why you would choose to use PTP as a marketing tactic and how to set up and run a successful PTP project. We will also hear about two projects which have used PTP to achieve quite different goals. Grace Blakeslee from Santa Cruz County Regional Transportation Commission will talk about how PTP was used to increase travel options and reduce car use in Santa Cruz and Watsonville. We will also describe how PTP was used to increase bus ridership for Livermore Amador Valley Transit Authority.