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Power of Data: Calculating your return on TDM Investments -  March 2019

The ability to measure the impact and benefits of Transportation Demand Management (TDM) is a critical step towards achieving stronger TDM policy and necessary funding. Recognizing this need and the associated gap in existing tools, Arlington County, Virginia’s Mobility Lab teamed with LDA Consulting and the Center for Urban Transportation Research (CUTR) to secure a grant from the Federal Highway Administration (FHWA). The grant allowed the research team to build upon proven evaluation methodologies and develop two tools, including the TDM ROI calculator.

The TDM ROI calculator, designed by LDA Consulting, is an easy to use tool that allows TDM program managers, planners and others nationwide to estimate the monetary value of social benefits generated by TDM strategies and return on investment (ROI) for the cost invested in the strategies. This allows them to make more informed decisions on transportation policies, programs and investments. 

Join Dr. Lama Bou Mjahed, Research Manager at Mobility Lab and Lori Diggins, Principal, LDA Consulting as they guide you through the tool to help show how you can more accurately and efficiently determine the value of your TDM programs and investments. 


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