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One of the largest barriers to making a change in commuting habits is information. Is the bus coming? What time? Where? As the mobility landscape grows and changes, it’s more important than ever to have real-time information about all the options available in order to push people to more sustainable means of transportation.
Join us to discuss this issue with representatives from several fields with industry leading programs. Matt Caywood, CEO of TransitScreen, will give an in-depth look at the neurological factors that go into why real-time information is so important in making behavior change and some of the existing biases that make it difficult for people to do so already. You’ll also hear from Lydia Shackelford at Wells + Associates as she provides the TDM perspective and will offer feedback about how various companies and real estate owners approach encouraging people to get out of their cars. Finally Tom Harrington at Intuit will speak from the corporate commuting perspective and how to make it easy for employees to get to and from the office every day without a headache.