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TDM Technology Strategy: Immediate Steps & Long-Term Impact - November 2019

TDM technology is moving quickly, sometimes so quickly it is hard to figure out what to do right now. More and more organizations are realizing that positioning themselves to make the most of current and future technology is an ongoing activity – not a one-time project. For instance, microtransit provides on-demand transit routing while marketing automation platforms enable simplified activities; both require an ongoing approach. Come learn about public sector organizations that are well-positioned to leverage the benefits of emerging transportation technology, the steps they took to get there, and how you can apply their lessons to your TDM work.

Eliot Rose is Metro's Technology Strategist, and works to ensure that automated vehicles, shared mobility, and other emerging transportation technologies support the Portland region’s goals. Prior to joining Metro, he worked as a consultant helping transportation agencies around the US develop equity strategies and plan for emerging technologies. Eliot holds a Master in City and Regional Planning from the University of California, Berkeley.
Janae Futrell, AICP, LEED AP, a city planner and architectural designer, is the founder of Civic Sphere (, a DBE focused on transportation technology strategy. Janae leverages her 12 years of experience to help clients transition into new transportation technology and maximize its results. Prior to starting Civic Sphere, she worked with the City of Atlanta as Senior Program Manager for Smart Cities and the Atlanta Regional Commission overseeing work programs for the Regional Transit Committee and Human Services Transportation, which integrates disability, aging, and low-income needs

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