Program Coordinator - Transportation Marketing
About Houston-Galveston Area Council
The Houston-Galveston Area Council is one of the largest regional planning commissions in the country with a diverse service area of 13 counties and more than 7 million people. We are the pulse of our region addressing issues that cross city limits and county lines every single day.
We make decisions that affect our transportation system, ensure the safety and well-being or our seniors, connect people to jobs, help families recover from natural disasters, preserve water quality for our children, and so much more. We work to make the region a great place to live, work, and thrive.
What will I be doing?
- Supporting potential and existing partnerships that will enhance the visibility of the transportation demand management program and improve communications with the public and stakeholders about the program and available options in the region.
- Coordinating with our Communications department to ensure development and execution of an effective marketing and communications plan to achieve program goals.
- Ensuring proactive and continuous communication, grounded in knowledge of marketing, transportation demand management, and behavioral (or consumer) science best practices.
- Providing website content management, social media content development, maintenance of a contact relationship management system, email marketing development, article development, report writing and more to select target audiences.
- Attending and organizing relevant community outreach events and campaigns and presenting to select groups about the Travel Demand Management program.
- Providing project management and administration support, including assisting with budgeting, expense tracking, reporting, project planning and execution, consultant management, and evaluation.
Key Qualifications
- Knowledge of marketing, communications and outreach; and public relations techniques
- Ability to:
- find, download, interpret and present in a graphic way a worksite, corridor, neighborhood, or region’s demographic, employment and commute pattern data.
- read and interpret technical documentation
- compile, develop and organize data into written reports and publications, presentations etc.
- work independently to complete projects and tasks
- Excellent written and verbal (in person, online and over the phone) communication skills
- Experience with marketing and communications software such as (CRM systems- Zoho, Salesforce, Hubspot; graphic design tools - Canva, Adobe Photoshop, Indesign; web content management tools
- Demonstrated interest and/or experience in active and shared transportation including transit, biking, walking, sustainability or improving quality of life in communities
- Willingness to continue learning about active and shared transportation and other transportation demand management strategies
- Has own transportation and the ability to conduct outreach within the eight-county area with travel reimbursement
Do you have…
- Bachelor degree with emphasis in urban and regional planning, community development, or public relations, communications or marketing; OR any equivalent combination of experience and training which provides the required knowledge, skills, abilities and experience
- 3- 5 years of related experience
Expected Hiring Range
The expected hiring range for this position is $65,000 to $74,000.