Workshop - Applying Behavioral Science to Transportation Demand Management

Drawing on decades of rigorous research, the Behavioral Insights (BI) approach applies evidence about the drivers of human behavior to address real-world problems. Participants in this workshop will receive a hands-on introduction to BI, with the goal of developing the knowledge and skills to apply this approach to their unique TDM challenges.

Participants will first develop an understanding of the core concepts of the BI approach, leveraging real-world examples. Facilitators will then guide participants through a series of activities for using BI in practice. All participants will have the opportunity to apply BI to a TDM challenge they are currently facing.

This workshop will be led by facilitators from the Behavioral Insights Team (BIT). As leaders in the field of BI, BIT has trained more than 40,000 civil servants and practitioners in BI. BIT facilitators will draw on this experience to equip participants with new tools to address their challenges.

Key takeaways / learning outcomes

After attending this workshop, participants will be able to:

• Describe the Behavioral Insights approach and foundational findings from the behavioral sciences
• Identify factors that influence people's behavior and design solutions to promote behavior change
• Begin applying BI to address their unique TDM challenges

Meet the workshop lead 

Sheena Mirpuri is a Principal Advisor overseeing the sustainability and transportation portfolio at BIT Americas. She has 13 years of experience conducting mixed methods research. During her time at BIT, Sheena has led projects in the sustainability and health portfolios across public and private sectors, with a focus on equity and social impact. One highlight includes working with the Chicago Department of Water Management to double the rate of completion for home lead testing kits.

Prior to joining BIT, Sheena worked in the Immigrant Health and Cancer Disparities Service at Memorial Sloan Kettering Cancer Center, where she designed behaviorally informed interventions to improve the health and well-being of taxi and for-hire vehicle drivers in New York City. Sheena earned her PhD in Applied Developmental Psychology from Fordham University and her BA in Psychology from Emory University. She has held postdoctoral fellowships at the University of Hong Kong and Memorial Sloan Kettering Cancer Center.

Pricing details

Member Price:

• $45 (through 6/27)
• $75 (after 6/27)

Non-Member Price:

• $75 (through 6/27)
• $105 (after 6/27)