Learn to use AI tools efficiently and accurately
Live panel happening October 15 at 2 p.m. ET
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ACT’s Marketing & Communications Council has gathered a panel of experts for a discussion on the responsible use of AI in TDM marketing and communications. It's happening next Thursday, October 15 at 2 p.m. ET, and you can be a part of it! Panelists from the public, private, and nonprofit sectors will share the ways TDM communications practitioners are (or are not) using AI for campaign research, strategy, implementation, and analysis.
The conversation will explore where AI can make work better and more efficient, where human judgment is critical, and best practices for using these tools accurately, ethically, and effectively. It will also highlight challenges in community perception, reliability, and the ethical considerations of choosing whether to use AI are worth the risk.
Join the discussion
Qualifies for 1 TDM-CP credit.
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Jacob Barrett, AICP, MPA,
City of Austin,
Transportation Demand Program Manager
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Jacob Barrett serves as the City of Austin’s Transportation Demand Management Program Manager. He is responsible for a portfolio of programming which includes implementing the City’s $48M Climate Pollution Reduction Grant to reduce VMT in Central Texas, electrifying and expanding the City’s public bikeshare system, providing resources and incentives for both Austin community members and the City’s employees to get to work more sustainably, and guiding the community towards the adopted Austin Strategic Mobility Plan goal of a 50-50 mode share.
Prior to the City of Austin, He had a career in Advertising and Marketing serving clients like L.L.Bean, the Houston Rockets, Houston Dynamo, Austin YMCA, Trail Conservancy, and others. He also worked to launch Austin ISD’s first marketing campaign to increase and retain student enrollment. Barrett holds a Master’s of Public Affairs from the University of Texas at Austin, and a Bachelor’s in Advertising and Public Relations from TCU.
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Mark McClennan, APR,
Fellow PRSA
General Manager, C+C and Host of EthicalVoices.com
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Mark McClennan, APR, Fellow PRSA is the general manager of the Boston office of C+C, a communications agency that helps good causes and purpose-driven brands. He is a PR ethicist who also teaches PR ethics at Boston University. His blog and podcast – EthicalVoices.com - has more than 190 real work ethics stories.
In 2023, he co-led the development of the PR Council's Ethics Guidelines on Generative AI and was an expert resource for the 2025 PRSA AI Ethics Guidelines. He was the lead author of PRSA’s 2026 ethics advisory on the ethical use of AI agents. His book, “Ethical Voices - Practicing Public Relations with Integrity” was released by Business Expert Press in 2022 and for a time was the #1 PR book on Amazon.
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