The passion of TDM professionals to better the lives of commuters and improve the livability and sustainability of our communities is clear. A challenge remains though in communicating our goals to the general public.
ACT’s TDM Communications Messaging Taskforce set out to address this challenge along with showcasing the importance of TDM programs as gas prices surged throughout the Spring and Summer of 2022. Through months of focus groups, editing, reworking and more focus groups, the taskforce developed a set of templates and guidelines to help ACT members communicate TDM to the general public through social media, letters of support, articles, and press releases.
Contact Jason McLeod or Veronica Jarvis with any questions.