Exam Content Outline

The exam content is organized in domain areas based on the knowledge, skills, and abilities identified through a jobs analysis survey completed in 2018. The following provides information on the weighting of each domain and sub-domain area and the potential type and number of questions that form each exam.

Domain I: Foundations of Transportation Demand Management

(23% of exam)

A. Applying fundamental concepts

1. 1. Transportation planning (e.g., parking requirements, integration of land use, access requirements)
   2. Transportation engineering (e.g., signalization, level of service, road design, complete streets)
   3. Behavior change
   4. Marketing and sales
   5. Current transportation issues, trends, demographic, and planning processes
   6. Traffic management and operations (e.g., live public transport information, ride matching, connected vehicles, ITS, wayfinding)
   7. Travel options (e.g., vanpooling, public transit, biking, walking)
   8. Economic development
   9. Sustainability (e.g., social, financial, and ecological)
   10. Delivery mechanisms (e.g., non-profits, in-house, universities, employers, private/public partnerships, Transportation Management Associations)

B. Recognize impact of Federal Transportation Policy

1. 1. Relevant legislation (e.g., Clean Air Act, NEPA, transportation authorization, ADA)
   2. Tax benefits of TDM programming (e.g., pre-tax elections)
   3. Role of federal government (e.g., USDOT, EPA, Congress)

Domain II: Program Planning and Development

(26% of exam)

A. Select relevant data sources for needs/gap analysis

1. 1. Observational data collection (e.g., manual counts, journey mapping, consumer feedback)
   2. End user surveys (e.g., employer, student, residential, commuter, patron)
   3. Data capture metrics (e.g., passenger counters, bus stop monitoring, traffic studies, parking surveys)
   4. Engineering/planning studies
   5. Geographic Information Systems (GIS)
   6. Demographic data (e.g., census, municipal/county/state population data)
   7. Benchmarking and evidence-based case studies

B. Interpret data collected for needs analysis/gap analysis

C. Perform cost/benefit analysis (e.g., ROI, triple bottom line)

D. Create programming proposals/plans (e.g., scope, target market, deliverables, goals)

E. Select sources for program funding/resources (e.g., grant funding, revenue streams)

F. Participate in Requests for Proposals (RFPs)

1. 1. Proposal submission and award process
   2. Service contracting

Domain III: Program Management

(26% of exam)

A. Manage Finances

1. 1. Budgeting
   2. Fee setting
   3. Accounting
   4. Reporting

B. Manage Relationships

1. 1. Stakeholders
   2. Customers and potential customers
   3. Vendors

C. Maintain program records (e.g., database, CRM, meeting minutes, program participation)

D. Implement communication and outreach including:

1. 1. Printed program materials
   2. Publications (e.g., reports, press releases, articles)
   3. Digital communications (e.g., interactive, social media, blog posts, e-blasts, website, mobile applications)
   4. Personal outreach (e.g., transportation fairs, presence at community events, site visits)
   5. Presentations to municipal departments, outside agencies, and other joint-venture stakeholders

Domain IV: Program Performance Monitoring

(25% of exam)

A. Assess program using multi-source performance metrics

1. 1. Mode split
   2. Air quality
   3. Parking
   4. Ridership
   5. Employer benefits
   6. Customer satisfaction

B. Create and present program performance reporting to stakeholders and customers

C. Develop compliance reporting

D. Perform ongoing quality control/quality assurance

E. Recommend program changes based on assessments