Marketing & Communications Council

Purpose

The ACT Marketing & Communications Council will lead efforts to educate ACT members on the latest trends and best practices in marketing communications, identify and adapt behavior change approaches for ever-evolving circumstances, partner with other TDM communications professionals and entities, and drive equity to ensure TDM outreach and engagement integrates equitable best practices.

Marketing & Communications Council Charter

Focus Areas:

• Lead efforts to educate ACT members on marketing & communication best practices and trends.
• Define and share effective, creative communications and behavior change approaches as the TDM sector, and the communications toolbox, evolves rapidly.
• Foster successful relationships with other relevant entities to stay abreast of the latest trends and improve engagement and participation in TDM efforts.
• Collect, analyze, and share resources and other materials to assist ACT members in addressing and responding to  to TDM opportunities.
• Help ensure equity is integrated into TDM program outreach.

Meetings & Events

 Marketing & Communications Council Resources