What's Next at ACT?
“Nudging” our way to mode shift [ACT Book Club]
November 12 at 2 p.m. ET
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein explores how subtle changes in the way choices are presented can significantly influence human behavior. Through the lens of behavioral economics, the authors demonstrate why people don't always make rational decisions, and how "choice architecture" can be designed to encourage better outcomes while preserving freedom of choice.
For transportation professionals, Nudge offers valuable insight into one of the core challenges of Transportation Demand Management (TDM): influencing travel behavior. Whether the goal is encouraging transit use, carpooling, active transportation, or telework, or shaping smarter parking management, TDM practitioners rely on understanding how people make decisions and what motivates them to change habits. The concepts in Nudge provide a framework for designing programs, incentives, communications, and policies that make sustainable transportation choices easier, more attractive, and more likely to be adopted.
This discussion features Chris Bongorno, TDM-CP and Mitzi Alex, AICP of Toole Design.
Learn more and registerDriving Value: Innovation in Your Shuttle Program
Thursday, November 19 at 2 p.m. ET
The corporate and institutional shuttle landscape is transitioning from post-COVID recovery to rigorous financial accountability and technological modernization. This 1-hour panel will provide actionable frameworks for transportation leaders facing budget scrutiny, evolving transit demands, and technology integration.
Key Learning Objectives:
- Establishing clear guiding principles to define shuttle value.
- Strategies for offsetting costs through shared shuttle programs and adjusted contract specifications.
- Harnessing data infrastructure and AI for rapid route scenario planning and automated reporting.