Implementing Communications and Outreach

Relevant domain areas include: 

• Domain Area 3: Program Management
  • 3D1: Printed Material
  • 3D2: Publications
  • 3D3: Digital Communications
  • 3D4: Personal Outreach
  • 3D5: Presentations

Learning objectives include: 

• High-quality program materials (digital and print), presentations, and in-person connections can be essential to overall TDM campaign success
• The value and core components of communication planning
• Key aspects of communication planning (e.g. objectives, target audiences, modes of communication) are informed by the program planning process, and in turn by fundamental concepts of behavior change and social influence
• How tracking communication outputs may help inform assessments of program effectiveness and identification of strengths and weaknesses
• Common considerations and principles for all modes of communication and outreach (e.g. clarity, aesthetic appeal, audience specificity, credibility)
• Considerations unique to each mode of communication (e.g. paper stock for print materials, targeting for social media posts, delivery for presentations, etc.)