TDM Marketing & Sales

Learning objectives include:

1.  Define how marketing and sales are closely related but distinct functions. List and recognize the importance of the Four Ps of Marketing.

2.  Explain how behavior change theory informs TDM marketing efforts.
3.  Discuss the significance of partnerships with local businesses, government agencies, and community organizations in implementing TDM initiatives.
4.  Describe common challenges faced by commuters and employers when adopting TDM strategies. Discuss options for addressing challenges, and solutions. Getting to ‘yes’.
5.  Understand how to develop a comprehensive marketing plan for a specific TDM initiative, including audience identification, messaging, outreach channels, customer engagement, and evaluation metrics.
6.  Outline effective methods and metrics (e.g., cost effectiveness) for assessing the success of TDM marketing campaigns.
7.  Know how to use the results of the program to improve sales in the future.