Style Guide
Our visual identity
ACT is proud to be a leading voice and advocate for TDM professionals. The association has established branding standards to align with this voice, and information about visual elements, text elements, and more can be found below.
Please note that by downloading these resources, you agree to not associate ACT's brand with any content that would reflect poorly on the association. This includes, but is not limited to, offensive content, content that goes against ACT's mission and vision, and content that has been explicitly prohibited by staff.
Logos
In addition to ACT's logo, many of its programs have distinct branding. ACT events, Chapters, and Councils also have dedicated logos that should be used for resource development. Please visit the buttons below to view and download them.
General ACT
ACT logo (White background, .png)
ACT logos should always include the swoosh and words "Association for Commuter Transportation" unless specifically approved by staff.
If you need another file type, please contact staff to obtain it and provide details about your intended use.
Chapters and Councils
ACT Chapter logos (Transparent, .png)
ACT Council logos (White background, .png)
When Chapters and Councils host an event or offer a resource, their respective logo should be used rather than the General ACT logo. For example, if the Midwest Chapter is putting on a webinar or providing a one-pager, promotional materials should include their logo.
Events and Programs
ACT International Conference logos
Colors
All materials should feature colors from ACT's official palette. Please see the below RGB, Hex, and CMYK values and click the image to open a PDF in a new window.
Please contact ACT's Marketing & Communications Manager Allison Caravella with any questions.