2025 TDM Forum

Day one - Tuesday, October 28

Track Description:

Making the case for TDM isn’t just about data, it’s about storytelling, strategy, and speaking the language of your audience. This track is designed to equip attendees with the tools, tactics, and talking points needed to turn TDM skeptics into champions across the private, public, and institutional sectors.

We’ll dive into real-world success stories from private employers who’ve voluntarily invested in TDM—not because they had to, but because it made business sense. Learn how they secured executive buy-in, aligned TDM with workforce needs, and delivered measurable outcomes for recruitment, retention, and employee well-being.

From there, we’ll shift focus to the public sector, where agency leaders and policymakers share how they’ve learned to frame TDM in ways that resonate—whether advocating for program funding, integrating TDM into economic development goals, or turning elected officials into unexpected allies.

And to wrap things up, we’ll roll the dice—literally—with an interactive, hands-on session featuring Oregon State University’s “TDM Board Game,” a dynamic tool used to educate and inspire action from university leaders, local officials, and community stakeholders. You’ll walk away with new ideas (and maybe a new game night activity) for building understanding and support in your own work.

Whether you’re pitching TDM to a CEO, a city council, or your campus, this track will help you sharpen your message, connect with your audience, and win support that moves the mission forward.

Track sponsored by: 

Key Learning Objectives:

• Learn from private employer representatives that have successfully supported TDM programs. What messages worked to help build buy-in? What activities were done and what were the lessons learned? How did their employees and businesses benefit?
• Hear from elected officials and public agency representatives about how to best speak to the value of TDM with their peers. How can TDM outcomes be best communicated in terms that resonate? 
• Experience a hands-on session with a board game designed to demonstrate the value of TDM activities. Learn how the game could be modified to help make the case in other situations.

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Day one: Tuesday, October 28

Track Description:

Airports are more than just runways and terminals, they’re economic engines, major employment hubs, and destinations. As they continue to grow, Transportation Demand Management (TDM)offers a powerful toolkit for reducing congestion, enhancing mobility for travelers and employees, maximizing parking operations, and strengthening connections with surrounding communities and jurisdictions.

This track explores how airports are deploying innovative TDM strategies to address their 24/7 transportation demands and how they can forge partnerships with cities, MPOs, and regional agencies to create seamless, multimodal transportation networks. From high-level policy and funding approaches to on-the-ground infrastructure and behavior change initiatives, sessions will spotlight real-world success stories, stakeholder engagement strategies, and targeted planning tools.

Attendees will also uncover how airport-driven insights can be applied to other large-scale activity centers like healthcare campuses, universities, and retail districts where mobility complexity meets diverse user needs.

Whether you're managing airport operations, overseeing city/regional planning, or leading mobility efforts, this track will help you think big, plan smart, and build better connections on the ground and beyond.

Key Learning Objectives:

• Understand how airports are integrating TDM strategies to reduce congestion, improve access for travelers and employees, and support environmental sustainability goals.
• Explore effective models for collaboration between airports and surrounding cities, MPOs, and transit agencies to improve multimodal connectivity and land use coordination.
• Apply human-centered planning tools, including persona exercises and community engagement strategies, to design more inclusive, responsive, and efficient airport-area transportation systems.

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Day two: Wednesday, October 29

Track Description:

Parking can be a powerful lever for shaping commuter behavior, reducing single-occupancy vehicle trips, and advancing sustainable transportation goals. As cities, campuses, and employers rethink how they manage space and influence travel choices, parking management can serve as a cornerstone of effective Transportation Demand Management (TDM).

This track dives into the evolving role of parking at the intersection of policy, technology, and commuter engagement. From daily parking models, shared-use strategies, and real-time data tools, sessions will showcase how smart parking decisions can reduce congestion and support multimodal access.

Through real-world examples from leading universities, hospitals, employers, and public agencies, attendees will explore replicable strategies for aligning parking practices with broader TDM programs. You’ll walk away with tools, insights, and inspiration to reframe parking, not as a problem to solve, but as a solution to unlock.

Key Learning Objectives:

1. Understand how shifting to daily parking pricing and policies can encourage behavior change, support mode shift, and align with broader TDM initiatives.

2. Learn how parking technologies—from real-time utilization tools to reservation systems—can optimize existing assets and avoid the need for costly new construction.

3. Gain insights into the business case and change management strategies necessary to implement new parking approaches across diverse organizational settings.

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Day two: Wednesday, October 29

Track Description:

From the Olympic Games to your town’s annual street fair, events of all sizes can unite communities and stress transportation systems to the limit. This track explores how TDM strategies can turn chaos into coordination, transforming high-impact events and local festivities alike into models of mobility success.

Sessions will spotlight how intentional planning, cross-sector collaboration, and innovative solutions like multimodal coordination, active transportation, enhanced transit, and communications can ensure attendees get where they need to go smoothly and residents feel respected.
We'll scale up to global events like the FIFA World Cup (coming to a region near you in 2026) to learn about international best practices to uncover how cities have managed millions of trips and left behind lasting transportation legacies. Then we’ll scale down to more community based events to see how scalable, smart TDM strategies can make an impact anywhere.

Whether you're managing a mega-event or a street festival, this track will equip you with the tools, tactics, and inspiration to plan, execute, and evaluate successful event-based TDM programs that reduce congestion, cut emissions, and elevate the experience for everyone involved.

Key Learning Objectives:

• Identify key TDM strategies and tools used to manage transportation for events of all scales, from international spectacles like the Olympics and FIFA World Cup to local parades, fairs, and festivals.
• Explore models of successful cross-sector collaboration that contribute to seamless and lasting mobility experiences.
• Apply scalable, adaptable TDM tactics, such as enhanced transit service, active transportation networks, micromobility integration, wayfinding, and targeted communications—to events of all sizes and locations.