Findings From the 2025 TMA/TMO Survey
An inside look at the state of TMA/TMOs
ACT is excited to release the 2025 TMA/TMO Survey Final Findings Report. This resource is the latest developed from a series of surveys compiled by the TMA/TMO Council. It's based on 84 completed responses, which reflect post-pandemic shifts in travel behavior, funding changes, and ongoing questions 
about organizational identity.
Since the mid-1990s, this survey has been conducted roughly every five years. It provides the most current picture of the structure, finances, staffing, services, and strategic orientation of organizations in the field.
In light of evolving funding and changing travel habits, this survey provides critical insights about today's TMA/TMO landscape. It features qualitative themes and summarizes real data points from respondents.
| Download the report |
The report is available for free to ACT members and for $35 to non-members. Please note that you must be logged in to download this resource.
Key findings featured in this study include:
- Marketing and communications remain the core activity for most organizations
- The field is moving toward greater organizational independence
- Executive Director salaries have climbed substantially
- Federal grant dependency remains high and concentrated
- Measurement and evaluation practices are evolving
- The field is increasingly being asked to demonstrate results