Turn TDM Skeptics Into Champions

General News,
Want better buy-in? These experts can show you how.

If you've ever struggled to get buy-in for your TDM programs, this track's speakers have game-changing solutions for you! Making the Case for TDM is all about winning over even the toughest skeptics.

This track is designed to give you the storytelling power, framing, and tactics you need to transform doubters into die-hard advocates. Join it for:

Proven private sector strategies: From Columbia Sportswear Company to Meta, CBRE, and Meduri Farms, you'll hear from private employers who voluntarily embraced TDM because it delivered big for recruitment, retention, and employee well-being.

Real-world ways to frame your case: Discover how leaders from the city and state levels frame TDM in ways that secure funding, integrate into economic development plans, and turn elected officials into allies.

Strategies that inspire action: Walk away with sharper messages, new strategies, and a toolkit proven by experts to help you connect with any audience.

Don't miss your shot to hear from this incredible and accomplished lineup about making decision-makers into true believers!

View the schedule and register

Track sponsored by:


This track's speakers include:
  • Cassie Buckroyd, Senior Manager, Total Rewards Experience (HR), Columbia Sportswear Company
  • Dennis Bell, HR Manager, Meduri Farms
  • Clint Culpepper, Transportation Program Manager, CBRE
  • Keiyra Benzler, Head of Global Transportation, Meta
  • Carl Riccadonna, Chief Economist, State of Oregon
  • Anne McEnerny-Ogle, Mayor, City of Vancouver, Washington
  • Ashton Simpson, Metro Councilor
  • Kiki Dohman, TDM Program Coordinator, Salem Area Mass Transit District (Moderator)
  • Sarah Bronstein, Sustainable Transportation Manager, Oregon State University
  • Elza Records, Sustainable Transportation Coordinator, Oregon State University

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