TDM at the Main Event: Strategies for Managing Global Spectacles and Hometown Happenings

Track Description:

From the Olympic Games to your town’s annual street fair, events of all sizes can unite communities and stress transportation systems to the limit. This track explores how TDM strategies can turn chaos into coordination, transforming high-impact events and local festivities alike into models of mobility success.

Sessions will spotlight how intentional planning, cross-sector collaboration, and innovative solutions like multimodal coordination, active transportation, enhanced transit, and communications can ensure attendees get where they need to go smoothly and residents feel respected.
We'll scale up to global events like the FIFA World Cup (coming to a region near you in 2026) to learn about international best practices to uncover how cities have managed millions of trips and left behind lasting transportation legacies. Then we’ll scale down to more community based events to see how scalable, smart TDM strategies can make an impact anywhere.

Whether you're managing a mega-event or a street festival, this track will equip you with the tools, tactics, and inspiration to plan, execute, and evaluate successful event-based TDM programs that reduce congestion, cut emissions, and elevate the experience for everyone involved.


Key Learning Objectives:

  • Identify key TDM strategies and tools used to manage transportation for events of all scales, from international spectacles like the Olympics and FIFA World Cup to local parades, fairs, and festivals.
  • Explore models of successful cross-sector collaboration that contribute to seamless and lasting mobility experiences.
  • Apply scalable, adaptable TDM tactics, such as enhanced transit service, active transportation networks, micromobility integration, wayfinding, and targeted communications—to events of all sizes and locations.

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