TDM Beyond the Commute

8:45 a.m. - 9:40 a.m.

Breakfast & networking 

9:45 a.m. - 9:55 a.m.

• Welcome from H-GAC
• Welcome from Red River Chapter President, Tammy Quinn
  

10:00 a.m. - 11:15 a.m.

Managing the Masses: What’s Your Game Plan? Transportation Demand Strategies for Mega-Events

Join our expert panel as they explore proven TDM strategies that keep major special events moving smoothly. From the FIFA World Cup's global stage to the Houston Livestock Show and Rodeo's massive local draw, mega-events present unique mobility challenges that require innovative solutions beyond traditional capacity expansion.

Featuring speakers:

• Hassan Madhoun, Director of Momentum Transport Consultancy
• Josh Shideler, Assistant Director of Transtar - FIFA Operations
• Pramod Sambidi, Assistant Director of Data Analytics of HCAG 
• Moderator: Emanuel Andrews, Senior Program Coordinator, H-GAC

11:15 a.m. - 11:25 a.m.

Break

11:30 a.m. - 12:15 p.m.

Breakout sessions

1. TDM and Housing: Unlocking affordable housing with better transportation options
   The Houston region has long enjoyed a reputation for abundant affordable housing, but when you factor in the cost of transportation, the affordable housing supply dwindles. We will focus on ways to make housing more affordable with better transportation options and policies that make housing and transportation better together.
   Featuring speakers:
   • Robin Holzer, Executive Director of LINK Houston
     
     
2. Connecting Transportation Demand Management to Resiliency and Sustainability
   

   Transportation Demand Management (TDM) has long been recognized as a powerful strategy for reducing congestion and influencing travel behavior—but its role extends far beyond peak-hour traffic relief.

   This interactive panel will explore how TDM strategies—such as telework programs, flexible scheduling, mode shift incentives, mobility hubs, and integrated multimodal planning—can help communities reduce emissions, improve air quality, and build resiliency into transportation networks.

   
   Featuring speakers:
   • Pharr Andrews, Principal Planner, H-GAC
   • Shirley Li, TxDOT
   • Jacob Barret, TDM Program Manager, Austin Transportation and Public Works
   • Erika Heinz, Agile Mile (Moderator)

12:15 p.m. - 12:30 p.m.

Lunch distribution

12:30 p.m. - 1:45 p.m.

[Lunch panel] From Policy to Practice: Embedding TDM in Local Government
This panel session convenes state and local government leaders to examine how TDM aligns with planning and policy priorities. Speakers will explore how TDM strategies can be embedded in short- or long-range plans, internal and external policies, and day-to-day decision-making to shape more connected, equitable communities. Presentations will highlight the role of mobility hubs and land use coordination, development guidelines that support multimodal access, and even sustainability initiatives—like climate justice planning can reduce emissions and expand transportation choices for all residents.

Featuring speakers:

• Catherine McCreight, Director of District Transportation Planning for the Texas Department of Transportation
• Lisa Lin, Sustainability Director - Harris County
• Sarah Coulter, Senior Assistant Director of Strategic Initiatives of City of Houston Public Works
• Jacob Barret, TDM Program Manager, Austin Transportation and Public Works
• Moderator: David McMaster, President, Transportation DM, LLC
• Moderator: Jamila Owens, Assistant Director of Transportation, H-GAC

1:45 p.m. - 1:55 p.m.

Break

2:00 p.m. - 2:45 p.m.

Breakout sessions

1. Evolving Transit: Innovative Solutions to Meet Changing Community Needs
   

   Public transit is undergoing rapid transformation as agencies respond to shifting travel patterns, evolving consumer expectations, and ambitious climate goals. Today’s riders expect flexibility, seamless payment, sustainability, and integration with other mobility options.

   This breakout panel will explore how public transit is evolving to better serve communities through innovative service models, customer-focused technology, and strategic partnerships.

   Featuring speakers:
   • Dwight Lawson, Head of Mid-Market, Jawnt
   • Melanie Beaman, Transportation and Mobility Manager with the City of Sugarland
   • Misty White, Metropia (Moderator)
     
     
2. Beyond the Commute: Comprehensive Transportation Demand Management for Campus Communities
   Institutions are more than 9-to-5 destinations. Students, faculty, and staff travel throughout the day and week—for classes, research, events, healthcare, athletics, retail, housing, and social activities. This breakout session will explore best practices, challenges, and key considerations for managing travel demand across the full spectrum of campus-related trips—not just the journey to and from work or class. Panelists will share practical strategies for influencing mode choice, reducing drive-alone trips, and supporting multimodal access for academic, residential, and mixed-use environments.
   
   Featuring speakers:
   
   • Josh Galasso, Parking and Transportation Services Director at the University of Houston
   • Lorine Thompson, Employee Parking/Transit Coordinator, City of Houston (Moderator)

2:50 p.m. - 3 p.m.

Closing Remarks - Tammy Quinn, Chapter President