TDM Excellence Awards - LinkedIn
Congratulations to LinkedIn, the 2025 TDM Excellence Award winner in the Employer category.
This year's Employer TDM Excellence Award goes to an organization whose long-standing commitment to Transportation Demand Management has truly set them apart. When organizations lead with purpose and prioritize sustainable commuting, they do more than reduce traffic. They reshape workplace culture as well. By championing TDM initiatives, employers empower their teams to choose smarter, greener ways to travel. This kind of leadership doesn’t just make sustainable options more accessible, it makes them the norm.
This award honors employers that don’t just implement TDM in response to a regulatory requirement, they embrace it as a long-term strategy to solve real challenges and uplift their employees, while lessening the impact on the community. LinkedIn exemplifies this mission in every way and its our great pleasure to recognize them as this year’s recipient.
For years, LinkedIn has exemplified what it means to lead with purpose in the realm of sustainable commuting. Their commitment to TDM is a deeply embedded strategy that reflects their values and vision. From the early implementation of multimodal programs to the comprehensive relaunch in August 2024, LinkedIn has consistently approached commuting not just as a logistical challenge, but as an opportunity to enhance employee experience, reduce environmental impact, and contribute to regional mobility equity.
Their programs are rooted in data and innovation. By analyzing employee housing patterns, transit accessibility, and usage trends, LinkedIn has crafted a transportation ecosystem that meets people where they are, whether that’s a suburban neighborhood, a rural community, or an urban transit corridor. The result is a dynamic blend of public transit subsidies, door-to-door and fixed-route shuttles, bike and scooter programs, and EV incentives.
Their results speak volumes. In just one year, LinkedIn achieved an 11-point reduction in SOV mode share and a 9-point increase in shuttle ridership. Today, nearly 40% of South Bay drivers use electric vehicles, and even on peak days, parking occupancy remains at just 80%. These outcomes aren’t just impressive, they’re the result of thoughtful planning, data-driven design, and a culture of continuous improvement.
LinkedIn’s transportation ecosystem is a model of integration. Their campus infrastructure, from bike shops and scenic walkways to EV charging stations, makes sustainable choices not only possible, but preferable.
But what truly sets LinkedIn apart is their long-standing dedication to engagement. Through new hire orientations, intern Q&As, tabling events, and global celebrations like Bike to Work Day, LinkedIn fosters a workplace where sustainability is part of the everyday experience. Their programs don’t just reduce emissions, they build community within the work site.
LinkedIn’s efforts align with Microsoft’s broader 2030 sustainability roadmap, reinforcing that TDM is a strategic pillar embedded in corporate strategy. Their leadership demonstrates that thoughtfully investing in both people and the planet drives measurable outcomes.
This award celebrates LinkedIn for what they’ve accomplished and for the example they’ve set. Their long-standing commitment to TDM is helping shape a more connected and sustainable future for us all. Congratulations, LinkedIn, on this well-deserved recognition.