Parking Smarter: Utilizing TDM as a Parking Management Tool
Track Description:
Parking can be a powerful lever for shaping commuter behavior, reducing single-occupancy vehicle trips, and advancing sustainable transportation goals. As cities, campuses, and employers rethink how they manage space and influence travel choices, parking management can serve as a cornerstone of effective Transportation Demand Management (TDM).
This track dives into the evolving role of parking at the intersection of policy, technology, and commuter engagement. From daily parking models, shared-use strategies, and real-time data tools, sessions will showcase how smart parking decisions can reduce congestion and support multimodal access.
Through real-world examples from leading universities, hospitals, employers, and public agencies, attendees will explore replicable strategies for aligning parking practices with broader TDM programs. You’ll walk away with tools, insights, and inspiration to reframe parking, not as a problem to solve, but as a solution to unlock.
Key Learning Objectives:
1. Understand how shifting to daily parking pricing and policies can encourage behavior change, support mode shift, and align with broader TDM initiatives.
2. Learn how parking technologies—from real-time utilization tools to reservation systems—can optimize existing assets and avoid the need for costly new construction.
3. Gain insights into the business case and change management strategies necessary to implement new parking approaches across diverse organizational settings.