Donald Shoup

Distinguished Research Professor of Urban Planning, UCLA

Donald Shoup is a Distinguished Research Professor in the Department of Urban Planning at the University of California, Los Angeles. His research has focused on how parking policies affect cities, the economy, and the environment. In his 2005 book, The High Cost of Free Parking, Shoup recommends that cities should (1) charge fair market prices for on-street parking, (2) spend the revenue to benefit the metered neighborhoods, and (3) remove off-street parking requirements. In his 2018 book, Parking and the City, Shoup and his co-authors examine the results where cities have taken this advice. The successful outcomes show that the recommended parking reforms are practical and realistic. Shoup is a Fellow of the American Institute of Certified Planners and an Honorary Professor at the Beijing Transportation Research Center. The American Planning Association gave Shoup its National Excellence Award for a Planning Pioneer and the American Collegiate Schools of Planning gave him its Distinguished Educator Award.

Keynote sponsored by: 

Sam Morrissey, MBA, PE, TE

Vice President, Transportation 

Sam is the Vice President of Transportation for LA28, the private nonprofit organizing committee responsible for delivering the Los Angeles 2028 Olympic and Paralympic Games. In this role, Sam leads the Transportation Functional Area for LA28, which includes the planning, development, deployment, and operation of all Games Stakeholder fleet services and supporting operations to move athletes, technical officials, national committee members, international sport federation representatives, media, spectators, and workforce between the more than 75 Games venues, accommodations, training facilities, and broadcast centers spread across three counties in Southern California, all while ensuring the day-to-day activities and commerce of the greater Los Angeles region can continue. Given the scale and complexity of Games transport operations, the 2028 Games provide a unique opportunity to leave a legacy of improved mobility in the Los Angeles region, and in his role Sam works with public agency partners to ensure the region’s transportation facilities and public transport systems can be maximized to provide for the mobility needs of Games participants and non-participants alike.

Sam has more than 25 years of experience in transportation operations, planning, and implementation, special event planning and operations, Intelligent Transportation Systems (ITS) and emerging technologies, autonomous vehicles, travel demand management program oversight and implementation, program development, project management, capital improvements, and sustainability programs, cultivated through increasing levels of responsibility in the public, private, and nonprofit sectors. Prior to joining LA28, Sam served as the first permanent Executive Director of the nonprofit Urban Movement Labs, where he led UML’s work advancing the safe, equitable, and sustainable deployment of new transportation technologies in cities by facilitating public-private partnerships. This included a portfolio of projects and partners covering all modes of transport and use cases, from delivery robots on sidewalks to new advanced air mobility (AAM) technologies in the skies above.

Sam has served on the California Traffic Control Devices Commission, the California Highway Safety Improvement Program oversight committee, the California Board of Professional Engineers and Land Surveyors, and the National Committee on Uniform Traffic Control Devices where he provided policy and regulatory guidance on new traffic control technologies, major transportation safety-related capital project grant awards, traffic engineering licensure requirements, and the Federal Highway Administration’s Manual on Uniform Traffic Control Devices (MUTCD). He also served as a lecturer for two undergraduate courses in Transportation Engineering and Design at the University of California, Los Angeles from 2017 through 2019. Sam holds a BS in Civil Engineering from Rensselaer Polytechnic Institute and an MBA from the University of Southern California.  He is a licensed professional Civil and Traffic engineer in California, and lives in Pasadena with his wife and two children.

Keynote sponsored by: