Transportation Demand Management Communications and Outreach Plan
Grand Valley Metropolitan Council (GVMC), the designated Metropolitan Planning Organization (MPO) for the Grand Rapids, MI metropolitan area, is currently accepting proposals from firms interested in being selected to develop a communications and outreach plan for the regional TDM (Transportation Demand Management) program. The GVMC transportation planning area is designated as a Transportation Management Area (TMA) and includes all of Kent County and the eastern portion of Ottawa County. GVMC receives federal and state grant funding and other funding from local participating governments.
GVMC intends to select one firm or team to develop a comprehensive Communications and Outreach Plan aimed at cultivating regional awareness of and use of TDM solutions.
The Communications and Outreach plan should complement the Regional TDM plan, covering strategic actions that can be implemented over a five-year span. Central to this plan is establishing a unified regional TDM brand that uses language the public will understand (such as transportation options), encompasses focused messaging and a visual framework for the TDM program’s identity, as well as regional campaigns and promotions. It will also provide the bones for what will be the digital clearinghouse outlined as a separate strategy.
All proposals in response to this RFP are due no later than 5pm EDT Friday, August 15.
The full RFP can be found at www.gvmc.org/rfp.